Cavinder twins announce new partnership with Jake Paul’s media company

Haley and Hanna Cavinder have been among the biggest beneficiaries of name, image and likeness in college athletics. 

The 22-year-old twin sisters, who spent this past season playing at Miami and helping lead the Hurricanes to a memorable run to the Elite Eight as a No. 9 seed in the NCAA Tournament, announced last week they decided to forgo their remaining year of eligibility to pursue life after basketball.

It appears the Cavinder twins have found their next venture, revealing that they’ve joined Jake Paul’s content network, Betr. The gambling and media company announced an exclusive partnership with the Cavinders, who are set to join the company as equity partners, content creators and creative directors.

“We are thrilled to partner with the Cavinder twins, who have already accomplished so much and are just scratching the surface of their potential,” Betr founder and CEO Joey Levy said in a statement.”

According to the release, the Cavinders will bring their podcast “Twin Talk,” over to the Betr network, as well as serve as on-air talent for the company, creating female-centric sports content. They will also be making regular appearances on Betr’s flagship series, “BS w/ Jake Paul.”

The 5-foot-6 twin sisters rose to fame during their time in college by building massive followings on TikTok and YouTube, as well as other social media platforms. They spent their first three years in college at Fresno State before deciding to transfer to Miami last season.

Haley started all 35 games for the Hurricanes this past season, averaging 12.2 points and 4.9 rebounds per game, while Hanna came off the bench for the team, putting up 3.8 points, 1.6 assists and 1.3 rebounds per contest. They helped the Hurricanes upset No. 1 seed Indiana and No. 4 seed Villanova in this year’s NCAA Tournament before falling to eventual national champion LSU.

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