Fire TV: Amazon with its own smart TVs in Germany

Amazon publishes self-developed smart TVs in Germany. According to the US company, its streaming devices have continued to be successful: so far, around 200 million devices have been sold worldwide, 50 million of them last year alone. According to the company, Fire TVs are the market leaders among streaming devices in Great Britain and Germany – with continued double-digit growth rates.

According to Amazon, televisions with Fire OS as the operating system are increasingly involved in the success. Such devices are offered by Hisense, Toshiba, JVC, Pioneer and Xiaomi, among others – but also by Amazon itself. And it is precisely with these models that Amazon now wants to conquer the German market, as the company announced on Wednesday.

The top model is the Fire TV Omni-QLED series, which is now available in Germany in four sizes – 43, 50, 55 and 65 inches. The TV features a 4K QLED display with Full Array Local Dimming of up to 80 areas (depending on model size), as well as support for HDR10+, HLG, Dolby Vision IQ and HDR10+ Adaptive. Thanks to the integrated ambient light sensor, the devices automatically adjust the screen brightness to create optimal contrast for all content sources, formats and lighting conditions.

The Fire TV Omni-QLED series offers hands-free Alexa voice control and is also the first smart TV model series with ambient TV function: When “idle” they display artwork and widgets, which we will discuss in a separate post enter. In the course of the year, these models should even be able to generate images using AI.

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The “Fire TV 4″ series, which combines 4K UHD resolution with HDR10 and HLG, is practically the middle class. The Alexa Voice Remote for Fire TV can be used to find, launch, and control content, as well as get weather reports, sports scores, and more. The lineup includes models with 43″, 50″ and 55” displays and offers a fully integrated Fire TV experience that is constantly being expanded with new features, smart home functions and more. The models are available at prices from 350 euros, later they will cost from 500 euros.

While “Fire TV 4” models have already been offered in the USA, the entry-level “Fire TV 2” series with models in 32 and 40 inches is new to the range. The small 32-inch device offers a 720 HD resolution at a starting price of 190 euros (later 280 euros), while the 40-inch model for 250 or 250 euros has a full 1080 HD resolution. Both models support HDR10, HLG and Dolby Digital Audio.

All devices combine live TV and all streaming content on the home screen. Customers can connect an HD antenna (DVB-T2 HD), cable (DVB-C) or satellite service (DVB-S2), or use streaming apps such as Netflix, Prime Video, Disney+, YouTube and more. The devices can be pre-ordered now, the delivery of series 2 and 4 will start on April 12th.


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